"SCHOOL OF HARD ROCKS"

At Hard Rock, music is truly the universal language. And, Hard Rock has always been at the top of the hippest and hottest trends. Yet, Hard Rock Cafe remains steadfast to its founding objectives: delicious food, awesome music, a high energy atmosphere and creating a rock 'n' roll experience their guests will never forget. That mantra holds true in training the corps of international staff as well.

Every Hard Rock Cafe offers a unique experience, from specific memorabilia that pays tribute to legendary and new musicians, to authentic, collectible merchandise that reflects the spirit of the city. Providing an approach and technology that captured the Hard Rock culture and incorporated the timeless energy and unifying spirit, ET created a series of training discs which made learning fun.

Combining video, audio and original photography with interactive technology created a platform to inspire the capable, caring and attentive wait staff. A simple log-in screen identified the employee and provided progress tracking. A series of short video clips delivered the message with a multiple choice quiz to confirm and reinforce the information.

Discs sent to over 100 Hard Rocks throughout the world delivered the message that music is truly the universal language and classic American food, served up by a trained, capable and caring staff, is still the "order" of the day. And training ensures that no matter which Hard Rock you visit you'll be greeted by an energetic Hard Rocker governed by a guiding service philosophy of "Love All - Serve All."

- ET-Studios.com